Capita Symonds Report - November 2006

Hoylake:   A Future Golf Resort

Detailed Needs Assessment

commissioned by

Wirral Metropolitan Borough Council

published by

Capita Symonds

November 2006.

 

The Report can be read here Capita Symonds Report November 2006

 

EXECUTIVE SUMMARY.

1.INTRODUCTION

 1.1 Commission
  1.2 Vision 

   1.3 Study Aims and Scope of Work
    1.4 Method of Approach and Project Team
     1.5 Report Format 

2.PROJECT CONTEXT
 2.1 Introduction to Wirral, Characteristics and Regional Context
  2.2 Target Site
   2.3 Transport Assessment
    2.4 Policy Context – Regional, Sub-regional and Local 
     2.5 Key Findings

3.MARKET REVIEW – GOLF
 3.1 Introduction
  3.2 Supply
   3.3 Golf Resort Supply Analysis 
    3.4 Demand
     3.5 Key Findings

4.HOTEL AND TOURISM
 4.1 Introduction
  4.2 Policy Context & Consultation
   4.3 Golf Resort Concept
    4.4 Product Offering
     4.5 Supply 
      4.6 Demand
       4.7 Conference & Exhibition Market 
        4.8 Marketing & Economic Benefit Issues
         4.9 Soft market testing
          4.10 Key Findings

5.PLANNING REVIEW
 5.1 Introduction
  5.2 Policy Review
   5.3 Planning Considerations
    5.4 The Wirral Unitary Development Plan (UDP), Adopted Feb 2000 
     5.5 UDP Policy Considerations

6.CONCLUSIONS AND NEXT STEPS

 

APPENDICES

 (Read here

    Capita Symonds Report November 2006 - Appendices )